Ready to discuss your marketing goals and challenges? Just have a question? Either way, please click the button below to contact me for a FREE initial consultation. No sales pressure . . . let's just talk:
JH Writing & Marketing Services 930 S. Madison Avenue La Grange, IL 60525 (708) 352-7417
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copywriting, design, and marketing strategy for
web sites, blogs, social media, brochures, direct mail,
e-mail, newsletters, publicity, white papers, and more
Ask yourself . . . why would anyone choose your business instead of a competitor?
Sure, some might choose you for the convenience, low prices, or another individual benefit you offer. But most often it's a blend of emotion and logic that draws a buyer to you: not only your company's image and personality, nor just the reasons you say they should buy from you, but a combination of both.
Reasons are best communicated through copywriting. Emotions are best conveyed by design elements such as color, graphics, and images. To attract and retain the most valuable customers, you need the right mix of reason and emotion.
And that's why JH Writing & Marketing Services (JHWM) offers both copywriting and graphic design services: They not only "go together," they need to grow together from the start of any project to achieve your company's marketing goals.
"Powerful" Copy and Graphic Design: What Does That Mean?
- It means text and visuals that compel your audience to take the action you want:
buying . . . donating . . . opting in . . . giving their opinions . . . whatever.
- It means copy and designs based on your company's most profitable keywords.
- And focusing on your audience's needs before promoting your solution.
- And testing consistently to see what copy and graphic designs work best.
- It means linking and tagging your content for maximum search-engine results.
- And having an ongoing conversation with the people who are important to your
business: customers, prospects, employees, suppliers, and more.
Is JHWM right for your organization's marketing needs? Most likely, yes: If you already know just what you need written or designed, you'll appreciate how quickly and affordably JHWM can create it. If you're still weighing your options or looking for strategic direction, you'll find savvy, experienced advice here.
With a 20-year marketing-communications background, including direct marketing, branding, retail advertising, both online and offline, for clients ranging from the Fortune 500s to one-person startups, Jim Hinckley (JHWM) is uniquely positioned to help you achieve your business goals.