Testimonial Power, Part 1

Remember: You’ll need multiple testimonials to get the overall impact you need. You don’t want your testimonials to all sound the same, so it’s best to plan out an entire set of them all at once. Sure, customer testimonials are everywhere . . ....

Relevant, Engaging Content = Satisfied Visitors

You’ve heard it before: Make the content of your web pages as relevant and specific as possible to the audience you’re trying to attract. Find out which keywords and phrases your audience is using to search for the services and products that you offer....

Small Business Web Presence: A Reply

Rich Brooks’ article, “What Every Small Business Owner Needs to Know About a Web Presence”, posted on D. Allison Lee’s “Organize to Revitalize” blog, offers solid advice not only for entrepreneurs, but for those who own or manage...