So Many Marketing Options Today . . . So Rely On
A Copywriter Who Listens and Asks
A Copywriter Who Listens and Asks
Direct response technique meets brand-building flair at JHWM
Great copy doesn't just happen. It results from solid planning and clear priorities. And with all the tactical options available to you, it just makes sense to work with a savvy web copywriter like Jim Hinckley to ensure that both readers and search engines like what you give them.
More than just a "wordsmith," a good copywriter starts by listening to you, and then helps you plan, clarify and structure your messages by asking the right questions:
More than just a "wordsmith," a good copywriter starts by listening to you, and then helps you plan, clarify and structure your messages by asking the right questions:
| • | What's our goal: to sell, inform, generate leads, build customer relationships . . . ? |
| • | What should the copy tone be: urgent, deferential, aspirational . . . ? |
| • | What does the audience know/feel/believe about the company or its product(s)? |
| • | What's our offer? Will we give the audience an incentive to accept this offer? |
| • | How does the format of this marketing piece affect the way we write copy for it? |
Helping you answer these and other key questions is one of the things Jim Hinckley does best, drawing on his 20-plus years of marketing experience. From this strategic starting point, the next step is creative: How can we capture the audience's attention and focus it on the action we want them to take? Often it's a combination of informing, educating, and/or entertaining them.
Why Choose a Copywriter Who's Also a Marketing Designer?
As technology makes our world more and more "visual," words alone are often not enough to persuade your audience. Crisp, strategic copy is a must, but what's really needed is a compelling concept that unifies words and images into a big idea.
You're more likely to get that compelling concept from a copywriter/designer--someone who thinks in both words and images. And because that person can both write and design, you're likely to see a layout--text and graphics on paper or in a PDF, for example--sooner.
A Note from Jim: I am happy to provide "copywriting only" on any project, either by myself or as part of a creative team. In these cases, my experience with both crafts often helps me to provide better-quality copy than I otherwise would. Knowing the design parameters of a given marketing vehicle helps me "write to the strengths" of it, reducing the likelihood of re-writes.
The types of marketing communications that JHWM has written for clients recently:
Why Choose a Copywriter Who's Also a Marketing Designer?
As technology makes our world more and more "visual," words alone are often not enough to persuade your audience. Crisp, strategic copy is a must, but what's really needed is a compelling concept that unifies words and images into a big idea.
You're more likely to get that compelling concept from a copywriter/designer--someone who thinks in both words and images. And because that person can both write and design, you're likely to see a layout--text and graphics on paper or in a PDF, for example--sooner.
A Note from Jim: I am happy to provide "copywriting only" on any project, either by myself or as part of a creative team. In these cases, my experience with both crafts often helps me to provide better-quality copy than I otherwise would. Knowing the design parameters of a given marketing vehicle helps me "write to the strengths" of it, reducing the likelihood of re-writes.
The types of marketing communications that JHWM has written for clients recently:
| Web Sites and Blogs | Social Media |
| Direct Mail | E-mail Campaigns |
| Brochures and Newsletters |
Articles and Press Releases |
More than 20 years of online and offline marketing experience
Web-savvy copy and design for growing B2B service companies
Your marketing life made easier.
Web-savvy copy and design for growing B2B service companies
Your marketing life made easier.
SEO Copywriting and Design for Results
JH Web Marketing 930 S. Madison Avenue La Grange, IL 60525 (708) 352-7417
---
You, The Expert: Be Interviewed by Phone and Get a FREE mp3 of it to Put on Your Web Site
Let's talk copywriting now
Want to discuss your marketing goals or challenges? Just have a question? Use the chat box above, or click the button below to contact me for a FREE, private, no-obligation consultation: