As a copywriter, I’m most comfortable writing web pages, articles, social media posts, newsletters, brochures, email/direct mail, and other “long form” vehicles.

In 2003, after a decade and a half of managing marketing communications for major clients on the agency and corporate sides, I launched JH Web Marketing and began writing copy for clients in five “verticals”:

These and many other “considered purchase” categories.

Great copy doesn’t just happen. It results from solid planning and clear priorities. And with all the tactical options available to you, it just makes sense to work with a web copywriter like Jim Hinckley to ensure that both readers and search engines like what you give them.

More than just a “wordsmith,” a good copywriter starts by listening to you, and then helps you plan, clarify and structure your messages by asking the right questions:

  • What’s our goal: to sell, inform, generate leads, or simply build customer relationships?
  • What should the copy tone be: urgent, aspirational, deferential, etc?
  • What exactly is our offer? Will we give the audience an incentive to accept this offer?
  • How can we structure this marketing effort as a test, to gain insights for our next promotion?