Balancing Creativity and Proven Design Principles:
That's The Marketing Designer You Want
That's The Marketing Designer You Want
How do you choose a designer for your marketing communications? First, know your goals and the audience you're trying to reach. If you need a specific marketing piece created (such as a web site), be sure the designer you're considering actually has developed that type of piece.
In looking at samples of the designer's work, ask yourself: Does this design draw me in, and make me want to know more about the service or product being sold? Or does it leave me feeling bored, confused, or pressured?
You may have heard how important it is to "break through the clutter" of marketing messages your audience receives each day. But simply grabbing attention isn't enough: You need to do what works, generating measurable results as cost-effectively as possible, and testing often to improve those results.
You'll find these design priorities are well balanced at JHWM. Jim Hinckley's extensive marketing background includes direct response work (both online and offline) for clients such as Sprint, Bank of America/LaSalle, Nissan, and many other clients. But he also knows the creativity required to build a strong brand image, having worked at major ad agencies such as Hill Holliday, Bozell, and JWT.
Your return on marketing dollars invested (ROI) is the key issue. So whether you're looking only for a designer, or for someone who can both write and design business-building marketing communications, JH Web Marketing is the flexible, cost-effective partner you need.
Why Choose a Designer Who's Also a Copywriter?
Marketing design traditionally has been a separate discipline from copywriting. For larger advertisers, this specialization makes sense. But as more audience hours and marketing dollars are spent on the Internet, one thing is clear: design and copywriting are more intertwined than ever. Consider that:
- Video and other visual content is rapidly gaining popularity online . . . but search engines
continue to rely on tags, keywords and other descriptive text to index it all.
- Social networking and blogging are the main drivers of the Web's growth. Increasingly they
are a mix of text, images, and video, often as influential (or more so) than ads.
Working with a designer who understands (and does) SEO copywriting can save your company time, money, and generate better results. The clear choice is JH Web Marketing.
In looking at samples of the designer's work, ask yourself: Does this design draw me in, and make me want to know more about the service or product being sold? Or does it leave me feeling bored, confused, or pressured?
You may have heard how important it is to "break through the clutter" of marketing messages your audience receives each day. But simply grabbing attention isn't enough: You need to do what works, generating measurable results as cost-effectively as possible, and testing often to improve those results.
You'll find these design priorities are well balanced at JHWM. Jim Hinckley's extensive marketing background includes direct response work (both online and offline) for clients such as Sprint, Bank of America/LaSalle, Nissan, and many other clients. But he also knows the creativity required to build a strong brand image, having worked at major ad agencies such as Hill Holliday, Bozell, and JWT.
Your return on marketing dollars invested (ROI) is the key issue. So whether you're looking only for a designer, or for someone who can both write and design business-building marketing communications, JH Web Marketing is the flexible, cost-effective partner you need.
Why Choose a Designer Who's Also a Copywriter?
Marketing design traditionally has been a separate discipline from copywriting. For larger advertisers, this specialization makes sense. But as more audience hours and marketing dollars are spent on the Internet, one thing is clear: design and copywriting are more intertwined than ever. Consider that:
- Video and other visual content is rapidly gaining popularity online . . . but search engines
continue to rely on tags, keywords and other descriptive text to index it all.
- Social networking and blogging are the main drivers of the Web's growth. Increasingly they
are a mix of text, images, and video, often as influential (or more so) than ads.
Working with a designer who understands (and does) SEO copywriting can save your company time, money, and generate better results. The clear choice is JH Web Marketing.
Direct response knowledge meets brand-building flair at JHWM
Ready to discuss your marketing goals and challenges? Just have a question? Either way, please click the button below to contact me for a FREE initial consultation. No sales pressure . . . let's just talk:
More than 20 years of online and offline marketing experience
Web-savvy copy and design for growing B2B service companies
Your marketing life made easier.
Web-savvy copy and design for growing B2B service companies
Your marketing life made easier.
SEO Copywriting and Design for Results
Whether it's a web site, a space ad, or any other marketing piece, good design has two main jobs:
Grab and hold the attention of the audience, and
Present the sales message(s) in a way that will move the audience to take the action you want them to take (buy, opt in, etc.)
Colors, graphics, images, and styles are the tools we use to gain and hold attention.
How we organize copy and synch it up to these design elements is the key to generating the action we want the audience to take.
Grab and hold the attention of the audience, and
Present the sales message(s) in a way that will move the audience to take the action you want them to take (buy, opt in, etc.)
Colors, graphics, images, and styles are the tools we use to gain and hold attention.
How we organize copy and synch it up to these design elements is the key to generating the action we want the audience to take.
What is
Good Marketing Design?
Good Marketing Design?
JH Web Marketing 930 S. Madison Avenue La Grange, IL 60525 (708) 352-7417
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