Listen to This Month's Business-Leader Interview,
Then Sign Up to Be Interviewed, Free!
Click PLAY to hear interview with Joe Henson, CTO of Calumet Photographic
Do an Audio Interview with Jim Hinckley (JHWM) And Get a FREE mp3 of It for Your Web Site
Then Sign Up to Be Interviewed, Free!
Click PLAY to hear interview with Joe Henson, CTO of Calumet Photographic
Do an Audio Interview with Jim Hinckley (JHWM) And Get a FREE mp3 of It for Your Web Site
| - Hearing your voice builds visitors' trust in you and your company | |
| - Being interviewed positions you as an expert in your field | |
| - No surprises: Your questions and answers are all planned | |
| - Quick, easy to produce: It's just a conversation by phone | |
| - Easy to put on your web site, blog, or e-mail to prospects | |
| - Listening to an interview is easier than reading an article | |
| - Portable: listener can download audio to mp3 or other device | |
| - "Panel discussions": you and others can be interviewed as a group | |
| - Motivates listeners to learn more about your service or product |
Why Have Audio Interviews on Your Web Site?
What Types of Interviews Are Best for Marketing?
It's always best to focus your interview on a want or need facing your audience. Web users are looking for information they need to solve problems; they only tolerate company-specific advertising because they have to.
So . . . the more solid, unbiased, problem-solving information you can provide in your interview, the better. Other smart moves for interviews:
- Reach out to a particular segment of your audience
- Address one or, at most, two needs in your interview
- Provide useful information before talking about your product or service
- Limit your interview to approximately 15 minutes
Questions about how to make your interview(s) as effective as possible? Just use the form above to send me your questions about marketing interviews.
It's always best to focus your interview on a want or need facing your audience. Web users are looking for information they need to solve problems; they only tolerate company-specific advertising because they have to.
So . . . the more solid, unbiased, problem-solving information you can provide in your interview, the better. Other smart moves for interviews:
- Reach out to a particular segment of your audience
- Address one or, at most, two needs in your interview
- Provide useful information before talking about your product or service
- Limit your interview to approximately 15 minutes
Questions about how to make your interview(s) as effective as possible? Just use the form above to send me your questions about marketing interviews.
You Get All
This, FREE:
- Planning
- Interview by phone
- Editing of interview
- mp3 file for your
web site, blog, etc.
This, FREE:
- Planning
- Interview by phone
- Editing of interview
- mp3 file for your
web site, blog, etc.
More than 20 years of online and offline marketing experience
Web-savvy copy and design for growing B2B service companies
Your marketing life made easier.
Web-savvy copy and design for growing B2B service companies
Your marketing life made easier.
SEO Copywriting and Design for Results
"Camera Shy?"
If so, audio is for you: neither you nor any spokesperson has to appear on camera.
Also: no lighting or location is needed.
If so, audio is for you: neither you nor any spokesperson has to appear on camera.
Also: no lighting or location is needed.
JH Web Marketing 930 S. Madison Avenue La Grange, IL 60525 (708) 352-7417
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