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Beyond Optimizing Your Site: Helping You Build a
Search Engine-Optimized Business
Search Engine-Optimized Business
Chances Are Your Site Can Rank Much Higher. JHWM Can Help.
The #1 key to improving your web site's search engine rankings? Add new, original content to your site as often as possible. Original, useful information is what the search engines and their users want most. But there's more to the story than that.
The content on your site should reflect an understanding of the larger challenges of organic search engine optimization; issues such as:
The content on your site should reflect an understanding of the larger challenges of organic search engine optimization; issues such as:
| · | Keyword Strategy: Some keywords have so much competition, it's unlikely you'll rank on the first page for them. Many others have so little traffic that they're not worth your time. So it's essential to find and "mine" the profitable middle ground. |
| · | Attracting Buyers: Not all traffic to your site is equal. Which keywords are searched most often by people who buy what you sell? Knowing this makes all the difference in how your web site should be written and structured. |
| · | "Non-Content" Optimization: The external links coming into your site are a major factor in how Google ranks your pages. The internal links within your site--including their anchor text and structure--also influence your rankings significantly. What are the right and wrong ways to optimize these and other "off-page" site elements? |
Whether your web site is several years old or just in the planning stages, Jim Hinckley (JHWM) can give your site a true competitive advantage. Using industry-leading SEO tools, the process is not so much about increasing your page views or unique visitors. The real question is how much of your traffic converts to sales or leads.
Based on a free initial consultation with your company, JHWM can provide any combination of the following SEO services:
- Recommend keywords with the right mix of traffic, competition, and profitability
- Propose a site structure that makes sense to both visitors and search engines
- Write copy for your new (or revised) site
- Design and host your new (or revised) site
- Assess the SEO efforts of your competitors
- Plan/write regular updates to your site's content
- Identify "non-content" (off-page) opportunities for your site to rank higher
- Recommend and implement A/B split tests to improve conversions on your site
Based on a free initial consultation with your company, JHWM can provide any combination of the following SEO services:
- Recommend keywords with the right mix of traffic, competition, and profitability
- Propose a site structure that makes sense to both visitors and search engines
- Write copy for your new (or revised) site
- Design and host your new (or revised) site
- Assess the SEO efforts of your competitors
- Plan/write regular updates to your site's content
- Identify "non-content" (off-page) opportunities for your site to rank higher
- Recommend and implement A/B split tests to improve conversions on your site
copywriting, design, and marketing strategy for
web sites, blogs, social media, brochures, direct mail,
e-mail, newsletters, publicity, white papers, and more
web sites, blogs, social media, brochures, direct mail,
e-mail, newsletters, publicity, white papers, and more
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